About Us — Beim Health
About Beim Health

We exist because
$3.4 billion shouldn't disappear.

Every year, Americans forfeit billions in HSA and FSA funds — not because they don't care, but because the system made it impossible to know what they could buy. We built Beim to fix that.

Our Mission

Building the infrastructure for
a transparent healthcare marketplace.

Beim Health uses Precision AI to synthesize objective clinical data and provide consumers with a source of truth for their health purchases. We ensure people access provider-vetted solutions with total confidence — while empowering physicians to recommend high-quality products backed by data, not marketing.

We are removing the information asymmetry that has historically plagued the healthcare free market. Every product in our marketplace is clinically graded, every dollar is tracked, and every Letter of Medical Necessity is handled — so your benefits go to work instead of going to waste.
AI-driven healthcare: no middleman, just care.
— The principle behind everything we build
The Problem We're Solving

The U.S. healthcare system
is broken by design.

Middlemen, opaque pricing, and administrative friction aren't bugs — they're features of a system that profits from confusion. Here's the scale of the problem:

$3.4B
Forfeited Annually
FSA funds that expire unused every year — ~$400 per employee.
$150B
Locked Capital
Sitting in 72 million HSA/FSA accounts, inaccessible due to paperwork barriers.
85%
Give Up
Of consumers abandon purchases when a Letter of Medical Necessity is required.
$760B
Wasted Annually
Due to nontransparent pricing and systemic inefficiencies in U.S. healthcare.
Our Story

From clinical rooms to
your HSA card.

Beim started with a simple observation: people were leaving money on the table because the system made it too hard to spend.

1
THE INSIGHT
25 years watching healthcare fail consumers
Our founding team spent decades in clinical operations, radiology AI, and population health — watching firsthand as administrative friction, middlemen, and opaque systems drained value from patients and providers alike.
2
THE MVP
502 Health: validating the marketplace
We tested our thesis through an e-commerce pilot — 5,598 unique visitors, a $183 average cart value, and a clear signal: consumers want clinically graded, HSA-eligible products. They just need someone to make it easy.
3
THE PIVOT
From clinic kiosks to direct-to-consumer rescue
We realized the biggest unlock wasn't in the doctor's office — it was in the consumer's pocket. $150 billion in HSA/FSA funds, locked behind paperwork nobody does. So we built Beim Health: AI Care Navigators, instant Letters of Medical Necessity, and a clinically graded product catalog — all D2C.
4
TODAY
120+ products. Zero guesswork.
Beim Health is live with 120+ CEL-graded products, AI-powered Care Navigators (Everly and Brooks), HSA/FSA split checkout, Community Pool group buying, and a HIPAA-compliant precision portal. We're rescuing benefits before they expire — one balance at a time.
Leadership

Built by people who've
lived in the system.

Our team combines deep healthcare operations experience with AI engineering and strategic financial planning.

Steven Richardson
Steven Richardson, MSPA, MBA
Co-Founder & CEO
With over 25 years in healthcare and more than a decade in executive roles, Steven is a seasoned startup veteran with one successful exit. His experience spans radiology AI (fractional COO), clinical trial operations, population health governance, and healthcare marketplace development. Dual graduate credentials — MBA and MS in PA Studies.
Healthcare Operations Radiology AI MBA MS PA Studies
University of Texas
LinkedIn
Carisa Quintana
Carisa Quintana, MBA
Co-Founder & CFO
Ex-Microsoft executive with billion-dollar budget experience and an MBA, specializing in strategic financial planning for scalable growth. Brings enterprise-scale operational discipline to Beim's financial infrastructure, fundraising strategy, and go-to-market execution.
Strategic Finance Ex-Microsoft MBA Enterprise Ops
University of Texas Microsoft
LinkedIn
What We Believe

Principles that drive every decision.

🔬
Evidence Over Marketing
Every product is graded A–D on our Clinical Evidence Level rubric. You see the science — randomized controlled trials, physician confidence scores, and clinical criteria — not ad copy.
💡
Radical Transparency
No hidden fees, no surprise costs, no affiliate-driven recommendations. We show you what your HSA covers, what you'll pay out of pocket, and why a product was recommended — every time.
🤝
Access as a Right
Tax-advantaged healthcare funds exist so people can afford better care. We believe the paperwork wall that blocks 85% of consumers from using those funds is a problem worth solving.
🛡️
Privacy First
HIPAA-compliant by design. We don't sell your data, serve you ads, or share your health information. Your biometrics and documents stay encrypted and under your control.
🧠
AI That Serves You
Our Care Navigators and Precision Match Engine exist to simplify decisions — not to upsell. The AI optimizes for your goals and budget, not our revenue.
⚖️
Free Market Healthcare
We believe in removing middlemen, not adding them. Direct provider access, transparent pricing, and informed consumers make healthcare work the way it should.
Join the Rescue

Your benefits are waiting.
Let's find them.

Enter your HSA or FSA balance and your Care Navigator will show you everything you're eligible to buy — tax-free.

Start My Rescue →